MARKETINGNING ICHKI MUHITI VA UNGA TA’SIR QILUVCHI OMILLAR
Keywords:
Marketing, organizational structure, management system, corporate culture, internal communication, financial resources, marketing effectiveness.Abstract
The internal environment of marketing and its key components are analyzed. The internal environment influences marketing activities through factors such as the company's internal resources, organizational structure, corporate culture, employee qualifications, and internal communication. The impact of internal environment factors on the effectiveness of marketing strategies is highlighted, and opportunities to enhance company competitiveness through effective management of these factors are examined. Managing the internal environment effectively plays a crucial role in the successful implementation of marketing processes.
